Leasing, in which a person rents rather than buys a product from a company, has been heralded as a new circular ownership model with the potential to extend products’ useful lifetime, improve resource efficiency, reduce virgin resource intake, and reduce value and material losses to the economy.
That all sounds great for the environment and the economy, but what about the costs of setting up and maintaining a model of sales that requires complex contract and production coordination, maintenance costs, and recovery methods? What benefit does leasing rather than selling products bring to a business? And is renting rather than owning something that customers want?
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